LifeCycle’s Campaign Ad@ Cannes Lions Award

25 Jun



CityScape” – Gold Lion Campaign Award
You live in a little box.
You get into a little box that drives you to another little box.
And you spend your day thinking little boxed thoughts in your little box.
Till it’s time to leave for the other little box.
Unbox yourself. Get a life. Get a cycle.

RoadMap” – Gold Lion Campaign Award
Look out the window. What do you see?
Wait, there’s no window.
Only a wall. And fake plastic flowers.
And a fake parquet floor.
A plastic coffee cup on a formica table.
Artificial lighting, on all day.
Get out. Get a life. Get a cycle.

 
Terrain” – Gold Lion Campaign Award

Intrepid explorer
journeying to the Elevator,
bravely navigating past Office Politics,
catching your breath at Cape Watercooler before
you venture to the unknown land they call the Pantry.
Step out. Get a life. Get a cycle.

一個好的廣告,果然會令人留下深刻印象,
三個廣告分別用上單車的佩件集合而成,
表現出單車在生活中的重要性.
而不失震撼感,
奪得獎項,的確是實至名歸.

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