Archive | June, 2012

Ball,Viola西九龍日騎

29 Jun

HKFGG 的Ball Ball 和Viola 趁着假期到西九龍騎車,碰巧遇上一名攝影師為他們拍下照片.
所以說,外出騎車遊覽不同的地方,遇見的人和事,是一種經歷,是一種緣份,好好騎着車子感受一下們的城市吧!!






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HKFGG Hebe

26 Jun



”它改變了我的生活方式,喜愛它,依賴它的程度是我始料未及的”

和大部份的女孩子一樣,Hebe經過反覆練習才克服弱點和完全適應fixed gear,
也全靠喜愛和熱誠令她有勇氣去嘗試和挑戰FG更多的技巧。
無論下班後有多累,Hebe也會騎著它出門吹吹風,即使只是騎一會兒就回家也好,
這是對它的一種小執著。

 

 

LifeCycle’s Campaign Ad@ Cannes Lions Award

25 Jun



CityScape” – Gold Lion Campaign Award
You live in a little box.
You get into a little box that drives you to another little box.
And you spend your day thinking little boxed thoughts in your little box.
Till it’s time to leave for the other little box.
Unbox yourself. Get a life. Get a cycle.

RoadMap” – Gold Lion Campaign Award
Look out the window. What do you see?
Wait, there’s no window.
Only a wall. And fake plastic flowers.
And a fake parquet floor.
A plastic coffee cup on a formica table.
Artificial lighting, on all day.
Get out. Get a life. Get a cycle.

 
Terrain” – Gold Lion Campaign Award

Intrepid explorer
journeying to the Elevator,
bravely navigating past Office Politics,
catching your breath at Cape Watercooler before
you venture to the unknown land they call the Pantry.
Step out. Get a life. Get a cycle.

一個好的廣告,果然會令人留下深刻印象,
三個廣告分別用上單車的佩件集合而成,
表現出單車在生活中的重要性.
而不失震撼感,
奪得獎項,的確是實至名歸.

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22 Jun

大家每天在騎車的同時,有想過車子也有情緒的嗎??

Cinelli Mash 2013 Cyclocross

22 Jun

令人充滿期待的 Cinelli 2013發佈會,由Mike Martin公布出最新的MASH CYCLOCROSS !!!
早前他們發放局部照片令大家期待着,一直在等待看見車架的你們,又喜歡嗎?